Another excellent way to promote the local TFS restaurant and connect with potential new guests is to conduct pop-up cooking events in the area. These can be in shopping mall car parks, outside organization headquarters, and at sporting, music, or art events. A mobile cooking system making sliders is an excellent way of showing the quality of our products to local people and inviting them to our restaurants.

We want to engage our guests in spreading the word about their experience in our TFS restaurants. One way we do this is through incentivizing our guests to write a review about their TFS experience. Guests receive a complimentary gift card for each review they post providing they have at least 1000 social media followers. We will also engage our guests in our secret shopper program again incentivizing them with complimentary gift cards or free meals. 
 
Each TFS Franchise should conduct on-premises events that best suit their local area and the available space at their restaurants. Events such as Octoberfest, local markets, small music concerts, monthly motorbike groups, etc, are all excellent ways to attract new guests to the restaurants.